SIMON DUFFY: GOOGLE AD WORDS
09/10/2018, 13:00 TO 15:00
An introduction to Google Ads (formerly Adwords) and paid search marketing.
What is PPC (Pay Per Click)?
How and what I’ve used PPC for in the past.
PPC – pitfals to avoid.
When PPC works.
Questions and answers.
I’ll give a detailed overview of keywords and match types, how to use them, what they mean. Why you should consider device types as well (mobile devices, desktop computers & tablets).
Writing adverts – relevance, quality score and click through rate – what these are and what they mean.
Landing pages – conversion rates, cost per acquisition – what these are and what they mean.
Conversion tracking – what this is and why it’s important.
(Anyone free to pop in)
ALAN MUMBY : INCREASING & MAINTAINING A BUSINESS
10/10/2018, 12:00 to 14:00
The Wrexham Enterprise Hub is a Business Wales project delivered by the team at Town Square. The hub is a convening space for businesses and the community to come together in a creative and collaborative environment to develop and grow their ideas, building a community of entrepreneurs to boost the local economy. With expert support and guidance, the hub aims to be a catalyst for tackling global issues at a local level.
In this informal seminar/workshop we will discuss the creation and use of brand identities for products, packaging and website presence that businesses are going to require for the successful marketing of products and services
Booking link https://wales.business-events.org.uk/en/events/alan-mumby-increasing-maintaining-a-business/MANAGING DISCIPLINE AND POOR PERFORMANCE
11/10/2018, 09:30 to 12:30
Come along to a free informal session on Managing Discipline and Poor Performance, where we will discuss the importance of consistently managing discipline and poor performance, having a good disciplinary policy which complies with the ACAS code of practice on discipline and grievance and not making the policy contractual.
Make sure that you understand how to hold an investigation, a disciplinary hearing and an appeal hearing, who should conduct them, and know when suspension may be appropriate. Also, understand the right to be accompanied at a disciplinary hearing, and the right to appeal against a decision.
We need to appropriately manage poor performance and understand whether it is due to something the employee can do better, or it is because of incapability, and proceed to manage the situation accordingly.
https://wales.business-events.org.uk/en/events/managing-discipline-and-poor-performance/STEVE JARVIS: LOGO DESIGN
17/10/2018, 12:00 to 14:00
The Wrexham Enterprise Hub is a Business Wales project delivered by the team at Town Square. The hub is a convening space for businesses and the community to come together in a creative and collaborative environment to develop and grow their ideas, building a community of entrepreneurs to boost the local economy. With expert support and guidance, the hub aims to be a catalyst for tackling global issues at a local level.
A business logo seems simple right? But what is your logo saying or maybe not saying about you and your business?
Director of Virtually Learning Steve Jarvis will be joining us to deliver a workshop, covering all the important aspects of logo design.
https://wales.business-events.org.uk/en/events/steve-jarvis-logo-design/
THE PRICE ISN’T RIGHT
24/10/2018, 12:00 to 14:00
The Wrexham Enterprise Hub is a Business Wales project delivered by the team at Town Square. The hub is a convening space for businesses and the community to come together in a creative and collaborative environment to develop and grow their ideas, building a community of entrepreneurs to boost the local economy. With expert support and guidance, the hub aims to be a catalyst for tackling global issues at a local level.
Being a freelancer is great because you can charge whatever you want for your services. So how much do you charge? How do you work out the what the value of your work is?
In this workshop we’ll be covering freelancing across multiple industries, looking at similarities and differences in pricing techniques.
https://wales.business-events.org.uk/en/events/the-price-isnt-right/
NEIL OWEN : FACEBOOK ADVERTISING
31/10/2018, 12:00 to 14:00
The Wrexham Enterprise Hub is a Business Wales project delivered by the team at Town Square. The hub is a convening space for businesses and the community to come together in a creative and collaborative environment to develop and grow their ideas, building a community of entrepreneurs to boost the local economy. With expert support and guidance, the hub aims to be a catalyst for tackling global issues at a local level.
Ellison Marketing combines proven marketing strategies with a passion for creativity. Our dynamic team consists of marketing strategists, website developers, SEO experts, lead generators, telesales executives, graphic designers, video and multimedia technicians, copywriters and photographers.
Neil will cover all the essential need to know facts about how to best use facebook advertising for your business.
https://wales.business-events.org.uk/en/events/neil-owen-facebook-advertising/